How Snapback Sports Uses Gondola to Grow Brand Partnerships and Prove Impact

Overview

Snapback Sports is redefining what it means to be a sports media brand. With over 4 million followers across social channels, the Snapback team creates highly engaging, creator-led content that connects fans to the best sports experiences in the world. From filming behind-the-scenes moments at major events to building new consumer apps, Snapback blends content, technology, and culture into a business designed for the modern fan.

As their team grew and the scale of their brand partnerships expanded, Snapback needed a better way to track content and measure performance across multiple platforms and creators, and clearly demonstrate value to partners. They chose Gondola for Business to serve as the operating system behind their content analytics, creative credits, and brand reporting.

The Challenge

Before using Gondola, Snapback tracked content and analytics manually. Spreadsheets were used to track content and analytics were gathered post-by-post. As the number of campaigns, creators, and deliverables grew, this process became unsustainable.

“We were tracking everything in spreadsheets, trying to keep up with dozens of posts across multiple platforms and creators. It took hours to tally impressions manually, and we were always worried something would fall through the cracks,” said Paige Otto, Social Media Manager at Snapback Sports. “That process just was not built to scale as our campaigns got bigger.”

There were three key challenges:

• Content Tracking: With campaigns often involving 5 to 10 creators and dozens of content assets per brand, it was difficult to stay on top of what had gone live and who had posted what.
  
  
• Proving Value to Partners: Snapback needed a cleaner, more credible way to show brand partners the full scope of what they were delivering across channels, creators, and formats.
  
  
• Lack of Visibility into Performance: Without a centralized view of content data, the team couldn’t easily see which content was working, which creators were driving impact, or where posts were being shared and reshared across the internet.

The Solution: Gondola for Business

Snapback implemented Gondola to give structure to its fast-moving content engine. Using Gondola for Business, they built a scalable workflow that combines content tracking, performance analytics, creator visibility, and reporting—all in one platform.

Smarter Tracking Across Every Brand Campaign

For every brand partnership, Snapback uses Gondola to track and monitor deliverables across their internal team and network of creators. Projects can be organized by event, campaign, and sponsor, giving the team real-time visibility into what’s gone live, what’s missing, and what’s performing best.

“We created a tag for each campaign and instantly had a live dashboard of every piece of content that was posted,” said Paige. “For the first time, we could run brand activations without relying on spreadsheets and guesswork.”

Analytics That Span Creators and Channels

Snapback’s creators, like Jack Settleman, Tim Kalinowski, and Three Cone, post content across social channels, and Gondola automatically pulls in performance data for every creator and every piece of content. The team also uses Gondola’s Visual Match feature to see where their content has been picked up or reposted by other accounts.

“One of our biggest goals is understanding how our content travels,” said Paige. “With Gondola, we can actually track that and show partners that the impact goes beyond our own channels.”

This visibility also helps the team double down on what works and optimize for future campaigns.

Reports That Close Deals

Gondola’s visual dashboards and shareable links allow Snapback to send partners clean, organized summaries of what was posted and how it performed. These are used in both recap decks and new business pitches.

Results

Gondola Powers Brand Partnerships

Gondola is the central hub Snapback uses to track branded content across platforms and creators, monitor performance in real time, and analyze what’s driving results. It gives the team a clear, organized view of every post and metric tied to a brand campaign.

Whether the team is activating at a college football tailgate or running a multi-week content series on YouTube and TikTok, Gondola ensures that:

• Every deliverable is tracked in one place
  
  
• Every partner sees exactly what was created and how it performed
  
  
• Every creator’s performance can be evaluated and optimized
  
  

“Instead of sending over a bunch of screenshots, we share a Gondola link. It gives us a professional and accurate way to showcase everything we’ve done with a partner,” said Sean Johnson, Head of Operations. “It saves us time and makes reporting feel effortless.”

Major Time Savings Across the Team

By eliminating manual tracking and reporting, Snapback saves a day per week, time that previously went into chasing links, exporting metrics, and assembling performance decks. Now, that time goes back into creative development and business growth.

Increased Partner Satisfaction and Deal Flow

Using Gondola links in recap reports has led to stronger conversations with brand partners and more frequent renewals. The platform also plays a key role in pitching new business.

Example: NASCAR at Talladega

At the 2025 Talladega event, Snapback tracked 72 pieces of content across brand and creator accounts directly in Gondola. The platform gave the team a clear view of what had been posted, how each piece was performing, and whether deliverables were being met. By the end of the weekend, they had exceeded the contractual content requirements and generated over 5 million impressions across platforms. Gondola allowed them to monitor the campaign in real time and deliver a complete, professional recap to the partner immediately after the event.

Building the Future of Sports Content and Fan Experiences

Snapback isn’t just producing content. They are building products and infrastructure for the modern sports fan. This includes:

• A sports trivia app that turns their popular athlete-driven trivia content into an interactive consumer experience
  
  
• A ratings and reviews platform that helps fans discover the best places, games, and moments in sports, from hidden tailgates to global championships

For these new products to succeed, Snapback needs to understand what content drives engagement, how fans behave, and what campaigns convert. Gondola gives them the analytics foundation to power this growth.

“We can’t build products or make strategic decisions based on guesswork. Gondola gives us real signals about what content is resonating and what is driving impact,” said Sean “As we build the digital infrastructure for sports fans through content, community, and utility, we rely on Gondola to help us do it with confidence.”

As Snapback expands into consumer apps and global partnerships, Gondola continues to be a core part of their operating model.