Today at the Gondola Sports Summit, Gondola introduced a major expansion of its platform designed to support both sides of the creative ecosystem. The creative economy is growing rapidly but supporting infrastructure is inadequate. Content today is made by freelancers, creators, and hybrid teams working across platforms, time zones, and companies. But most social and creative professionals still lack a cohesive way to showcase their work, and most brands are stuck hiring and managing creative work through fragmented tools and manual workflows.
With over 500 creative, social, and content leaders in attendance at the Gondola Sports Summit, the company unveiled new tools to help social and creative professionals showcase their work and grow their visibility, while giving businesses a smarter way to find, hire, and manage talent at scale.
“The way content is made has changed forever, but the systems supporting it have not,” said Jared Kleinstein, Founder and CEO of Gondola. “Social and creative professionals struggle to get credit for their work, and brands are stuck in spreadsheets and outdated hiring workflows. Gondola is delivering the infrastructure that connects creative work to real opportunity for both individuals and global teams.”
Projects (beta): Social and creative professionals can now group multiple posts into a single portfolio, telling the full story of a campaign or activation with verified credits, collaborators, and performance context.
LinkedIn Post Support: Content shared on LinkedIn can now be credited, tracked, and discovered.
Gondola Score: A new benchmarking feature that compares the performance of each post to similar content within accounts.
Time-Series Analytics: Track how posts perform over time to understand the lifecycle of engagement.
AI-Powered Search: Search across millions of Gondola posts using keywords, filters, and engagement data with Post Search, or use Image Search to find visually similar content by style, subject, or composition. These tools make it easy to discover relevant work, spot trends, and surface campaign inspiration.
These features help over 36,000 credited professionals move from scattered work to a unified, living portfolio.
Join for free to create your own portfolio.
Free Job Posting and Hiring Tools: Businesses can post roles at no cost and receive tailored suggestions, complete with portfolios and outreach templates.
AI-Powered Creator Search: Companies can quickly find social and creative professionals based on past work, visual style, subject matter, and verified performance. Results are powered by real creative contributions and social data, making it easy to identify talent that fits the brand and the brief.
New Analytics Dashboard: A centralized hub to track content, measure performance, and manage campaigns across platforms. With custom lists and comparative dashboards, brands can analyze trends, benchmark results, and evaluate performance across creators, teams, accounts, and campaigns. The dashboard includes Gondola’s data on verified creative contributions, giving teams deeper insight into who did what and how it performed.
Gondola Concierge: A fully managed service for companies running large creative programs or complex campaigns, handling everything from creative role matching to payments and performance reporting. It automates briefs, contracts, compliance, and onboarding while ensuring creators are paid on time through centralized financial workflows.This allows brands to scale content production without adding operational overhead.
Book a demo with our team to learn more about Gondola for Business.
Gondola is not just a tool for creatives and brands. It is the connective layer between them.
For creators, Gondola is your professional identity. It empowers you to showcase your work, track your performance, be discovered, and get hired.
For businesses, Gondola is your creative talent engine. You can find the right creatives, see what content is working, and manage your entire pipeline in one place.
To create a portfolio, post a job, or request a demo to see how Gondola can support your team’s creative work, visit gondola.cc or contact us at hello@gondola.cc.